Well, it’s official! Our new campaign ‘Find Sid a Home’ has officially launched and to celebrate we went on tour with a giant inflatable of the nations ‘favourite sausage roll’! It was certainly a hectic one but we loved every minute of it.
Five days, three different countries, 2,500 ‘Find Sid a Home’ packs and hundreds of Jumbo Sausage Rolls came with us and by the time we brought our tour to a close, nothing was left, not a single sausage!
The ‘Find Sid a Home’ competition is now well and truly underway and we’ve been inundated with registrations online from people wanting to show us where they have taken Sid and what he has been up to, in the hope they can be chosen to give him a home.
More of that later, but let’s rewind the clock and head back to day one, Fareham.
A glorious day where the sun shone from arrival until departure. Five hundred ‘Find Sid a Home’ packs flew out as did our yummy Jumbo Sausage Rolls and our inflatable Sid was the centre of attention providing lots of laughs for people young and old.
After a fantastic start in Fareham the next stop was Newport in South Wales.
There was certainly a change in the weather as we were met with dark clouds and plenty of rain but that didn’t deter Sid and the team and there was another excellent response with hundreds of packs hitting the hands of customers and Sid even posed for a few pictures!
The team departed Wales and the next stop was Mansfield. Similar to Fareham, we were greeted with glorious sunshine and like the previous two days, the ‘Find Sid a Home’ packs proved to be popular as did our hot Jumbo Sausage Rolls!
The team then travelled north and stopped off in Glasgow for leg four of the journey. Glasgow proved to be a memorable one but not for our inflatable Sid as he was injured in action! Luckily, the team were on hand and nursed him to recovery meaning he was fit and raring to go for our final stop in Doncaster.
The saying goes save the best until the last and with Doncaster, it was exactly that. Everywhere you looked people were wanting their own ‘Find Sid a Home’ pack.
Hundreds of snaps were taken and Sid recovered from his accident in Glasgow to stand tall and proud and the competition is now in full flow, packs are available in ASDA Cafés across the UK and to find your local store, log onto the store locator page of our website.
Registrations are flying in but there’s still lots of time to enter, remember up for grabs is a bumper prize package including a Haven holiday, Virgin Experience vouchers and a family photoshoot!