It’s official – we have developed Wall’s first chicken roll and it’s just launched in selected Asda stores across the country.
Not only does our new chicken range taste like a traditional chicken dinner with a delicious sage and onion stuffing, but we have also developed it as a healthier snack so that we can provide on-the-go savoury pastries that will appeal to the UK’s rising number of health-conscious consumers.
The chicken range is the second new product launch in our healthier snacking range, following our plant-based vegan rolls. The new collection includes a Wall’s Chicken Jumbo Roll and a four-pack of Wall’s Chicken Rolls with Sage & Onion. They’re made with 100% British chicken thigh, onion, garlic, nutmeg and a blend of fresh herbs including sage, parsley, rosemary and marjoram wrapped in a low-fat puff pastry.
Rebecca Bolt, our head of innovation said: “You can really taste the different herbs and stuffing flavours that are used in the chicken roll – the taste experience is reminiscent of a traditional chicken dinner, one of the nation’s favourites. The chicken thigh retains its flavour and moisture, so the meat is succulent and tender, surrounded in our crispy, flaky pastry.”
“We have developed these recipes to provide health-conscious consumers with a pastry roll that delivers first on taste, contains significantly less fat and meets the rising demand for alternative proteins – making the range perfect for consumers who want to cut their red meat intake.”
Check out all our other products here.