Have you tried something from our delicious new vegan range yet? Made from plant-based meat replacements Hooba® and jackfruit, our vegan products launched into selected Asda and convenience stores across the UK in October and will be available at selected Tesco stores from 10 November 2019.
The range includes the first products to be sold in UK supermarkets featuring the innovative Hooba® vegan mince, made with the stalks of oyster mushrooms. The Vegan Jumbo Roll is made with Hooba®, oats and our secret seasoning mix, giving it the iconic taste of Wall’s Pastry products.
Rebecca Bolt, head of innovation said: “We’re incredibly excited to be the first brand to introduce Hooba® to our product range. Our team of chefs has spent several years developing these recipes to emulate the nation’s beloved sausage roll experience. Biting into crisp, flaky pastry and hot, peppery sausage meat is a treat which is no longer exclusive to meat eaters.”
Our vegan range also includes the UK’s first vegan sausage roll product to be made with jackfruit, a potassium-rich, fibrous fruit famous for its pulled pork-like texture, which absorbs the flavours of a hickory smoked BBQ sauce in a jumbo roll.
Rebecca adds: “When it comes to tasty vegan food, you shouldn’t have to sacrifice great taste. We know how much consumers love BBQ pulled pork and jackfruit’s meaty texture is perfect to pair with its delicious flavours in our BBQ Jackfruit Rolls.
“Using oyster mushrooms and jackfruit in our vegan rolls is a great way for us to boost nutrition to on-the-go snacking.”
Check out all our other products here.