Wall’s ‘unwraps’ a brand new look!

26th April 2016

We have just unveiled our Wall’s pastries brand new contemporary look, sure to be a big hit with our customers.

Loyal customers, we have listened to you! You have all stated you wanted the Wall’s logo, big and proud, so our new packaging has been perfectly enhanced bringing in a colour palette of rich warm gold and shades of red to reflect the new positioning as providing the nation with ‘feel good favourites’ and keeping the Wall’s logo big and bold.

With a standout design which portrays ‘rays of sunshine’ the new look for Wall’s Savoury Pastry exudes quality and as market leaders in the field we hope the new look creates an emotional connection with customers whilst reinforcing our heritage having been baking our sausage rolls and slices since 1788!

Launching with the strap line ‘Trusted Bakers of Feel-Good Favourites’ there is a Wall’s product for every occasion and their versatility means they are perfect as a snack, for lunch at home or in the office, lunchboxes, part of an evening meal and for those feeling generous, they are perfect for sharing too!

Kim Burgess, head of markets at Addo Food Group is thrilled with the new look and feedback already received from our customers, saying: “Wall’s is synonymous with delicious sausage rolls and slices and with 64 layers of puff pastry and our unique Wall’s seasoning, we are really proud of how far the brand has come.

“To mark the journey, we felt a re-fresh to the new more modern look was needed, without losing the identity our customers know and love and we are confident we have achieved this having had such a wonderful response so far.

“We want the brand to be warm and inviting with a personality that talks to the consumer and our new look does just that highlighting there is always time for a Wall’s.”

The new look will also feature heavily in a national press advertising campaign so keep your eyes peeled for our latest news and extension to the range.  We love meeting our customers and ardent foodie fans so keep an eye on our campaign pages to see when we are out and about with some creative activity in the pipeline.

keep up to date with wall’s pastry

keep up to date with wall’s pastry


What Makes Us Wonderful?

Inside and Out!

At Wall’s, we’re famous for our pastry because we only use the best. Ours is layered 64 times. It’s a recipe which ensures the lightest, crispiest, golden puff pastry this side of anywhere.

It goes without saying that our pies, pasties and slices are made using the best quality meat and vegetables, with the finest ingredients being added to make our mouth-watering sauces. We’re proud to use only the best, great tasting meat and all our great tasting savouries are guaranteed to be free from all artificial colourings and flavourings.

What we're about